Normcore is a word that has been going around the fashion circles for a while now and it seems like 2014 is the year it goes mainstream, after doing the rounds in the underground fash crowds for a while people are starting to take notice and the first to do so was the trend forecasting group from New York called K Hole, What exactly is Normcore, i'm sure that the question you asking yourself as you read this, i'm going to break it down for you, the media calls it the anti fashion trend or anti fashion fashion, and i call it the fashion world moving away from over the top fashion and everyone trying to stand out and embracing sameness, the anti hipster fashion but lets be honest here, normcore is very much fashion.
Normcore might look like you’re dressing normally, but you're actually dressing fashionably in an understated normal way, (Think icons like Jerry Seinfeld or Steve Jobs ) but there is a trick to it, you have to young and have that i don't care attitude and confidence and cool to you. This trend might seem like its new ( think 90's minimalism) but fact is its not its been around for a very long time but with a different name you where a nerd if you where about the normcore look but the stylish kids of fashion blogs around the world have made it their own and sending a message to the fashion world at the same time, whats that message ? style is not about brands and believing that looking stylish shouldn't be restrained by what brands you wear or how trendy you can be. True style means effortlessly putting together a look from your own fashion favorites in stylish ways. even i have noticed that over the years my look has gone from over the top trying to stand out to simple grey tees chinos, sweats snap-backs all paired with sneakers or sandals so normcore.